We stock the boldest brands for women who want to ride in style. Because we don’t believe you should have to compromise your look just to stay protected on your bike.

We’re here for the riders who are tired of the same old unflattering gear, the endless pink florals, and the assumption that all women want the same look. Sure, some love pink (and that’s cool). But we know that not all women want to be defined by it. That’s why we created a space for more choice, more edge, and gear that reflects you—not a tired stereotype.

Ride and Defy was born out of that frustration. We’ve curated the best brands that combine STYLE, COMFORT, and PROTECTION—no compromises. You'll find gear from MotoGirl, Merlin, Knox, Wildust Sisters, and Stylmartin—innovative names that are redefining what women's motorcycle gear can be.

Whether you’re riding solo, jumping on the back with your partner, or just getting started, our collections are made to fit, flatter, and make a statement.

Because you don’t have to fit the stereotype to love the ride.

Ride safe. Ride bold. Ride and Defy.